Biography
Kartik Hosanagar is an associate professor (with tenure) of Information and Operations Management at The Wharton School, University of Pennsylvania. Kartik ´s research interests are in Internet commerce with a special emphasis on Internet media and Internet marketing.
Kartik's research has received several awards, including the William Cooper award for best thesis in Management Science and the best paper award at the Consortium on Technology Policy and Management. His work has also been nominated for the best paper award at INFORMS JFIG and the Workshop on Information Technology and Systems. He is a recipient of the National Talent Search scholarship from the Government of India (1992), a doctoral fellowship at Carnegie Mellon University, a University scholarship at Birla Institute of Technology and Sciences (BITS, Pilani), India and was offered the Castanga fellowship at University of California, Berkeley. Kartik has a Bachelors degree in Electronics and a Masters in Information Systems, both from Birla Institute of Technology and Sciences (BITS, Pilani), India and an MPhil in Management Science and a PhD in Management Science and Information Systems from the Heinz School of Policy at Carnegie Mellon University.
Kartik is a cofounder of Yodle Inc and is actively involved with several other startups as either an investor, advisor or a member of the board of directors.
Recent News and Media Mentions
- Cloud Computing: Silverlining (Financial Chronicle, India)
- Online shopping and the Harry Potter Effect (The new Scientist)
- How About Free? The Price Point that is turning Heads (Knowledge@Wharton)
- The Renaissance of File sharing (Forbes)
- YouTube is the New advertising Hotspot (Economic Times, India)
- iPhone in India: Has Apple Dialed the Wrong Number (Knowledge@Wharton)
- The Net Impact of NetBooks (Knowledge@Wharton)
- Advertisers search for their voices on YouTube (Knowledge@Wharton)
- Wharton study finds iLike users acquire more music (Yahoo!, Billboard)
- eBay bids for durability (USA Today)
- Experts Vs Amateurs: The future of media (Knowledge@Wharton)
- Founders as CEOs of Technology Companies (Alibaba, China)
- A takeover of Yahoo!: Microsoft's risks (Le Monde, France)
- Challenges for eBay's new CEO (Forbes)
- Marketing Presidential candidates on the web (Financial Times, K@W)
- Google: In Search for Itself (Knowledge@Wharton)
- Software's Future: Melding the Web and the desktop (Knowledge@Wharton)
- Reinforcing the Blockbuster Nature of Media (Knowledge@Wharton)
- NSF funds $1.2M for Prof Hosanagar's project on economics of next-generation Internet (with co-PIs Roch Guerin, Zhi-Li Zhang and Andrew Odlyzko)
- Monster.com's Middle Age (Knowledge@Wharton)
- Some Free Advice to Yahoo CEO (Knowledge@Wharton)
- 'Walled Garden' Versus 'Open Plain' Strategies (Knowledge@Wharton)
- Media Moves: Will the New Online Advertising Models Click? (Knowledge@Wharton)
- Wireless Broadband Utopia: Are We There Yet? (Knowledge@Wharton)
- Clicks are great but calls are better: An article on Yodle Inc (formerly Natpal Inc), a firm Prof Hosanagar cofounded (Forbes)
- Software Business Models of the Future (Knowledge@Wharton)
- Google Still Searching for Ways to Master Media (CIO Magazine)
- Yodle Inc (formerly Natpal Inc), a firm Prof Hosanagar cofounded, closed its series A round of financing with Bessemer Venture Partners (BVP)
- Prof Hosanagar is co-chairing the 2007 workshop on sponsored search to be held in Banff, Canada
- The Succession Question: When´s the Right Time to Go (CIO Magazine)
- Can India Conquer World with IT only? (Economic Times)
- BITS Pilani Announces 30 Under 30 Part 1 Part 2 (BITS Alumni Association)
- An Arduous Path to Green Cards (Philadelphia Inquirer)

