Schedule
Session 1: Mechanism Design & Analysis I 08:30am-10:00am
Efficient Dynamic Auctions PDF
Incentive-Compatible Multi-Armed Bandit Mechanism PDF
Cost of Conciseness in Sponsored Search Auctions PDF
Is Efficiency Expensive? PDF
Session 2: Bidding Strategies and Optimization 10:30am-12:00pm
Stochastic Models for Budget Optimization in Search-Based Advertising PDF
Budget Constrained Bidding in Keyword Auctions and Online Knapsack Problems PDF
Search Advertising Based Promotion Strategies for Online Retailers PDF
Keyword Generation for Search Engine Advertising using Semantic Similarity between Terms PDF
Session 3: Mechanism Design & Analysis II 01:30pm-03:00pm
Sponsored Search with Contexts PDF
Auctions with Revenue Guarantees for Sponsored Search PDF
A Simulation Framework for Evaluating Designs for Sponsored Search Markets PDF
Dynamics of Strategic Manipulation in Ad-Word Auction PDF
Session 4: Empirical Studies 03:30pm-04:15pm
The Effect on Click-through of Combining Sponsored and Non-sponsored Search Engine Results in a Single Listing PDF
Empirical Price Modeling for Sponsored Search PDF
Panel/Discussion 04:15pm-05:00pm