For two decades Professor Clemons has been successfully working with clients and sharing with them the principles of rapid formulation and execution of strategy in an information-rich and rapidly changing environment. His clients have ranged from securities firms and stock exchanges to detergent manufacturers, from small start-ups to multinational giants, and from corporate executives to flag rank miliary officers. Companies have worked with him in problem areas as different as the formulation of an online channel strategy in consumer packaged goods and air travel in the mid 1990s, the development of a pricing strategy for financial services, and the development of a strategy for business process outsourcing. Recent work addresses developing online business models and strategies for dealing with online customer acquisition. His experience includes work domestically, in Europe, and in Asia. His teaching and research experience in the US and abroad adds to his ability to advise corporations in a wide range of situations.
In unstable times, constant change and adjustment are critical; confidence in your current position is fatal. Just as a tight-rope walker must constantly adapt or risk falling, a business, no matter how successful, can no longer afford to be confident in its position, its actions, or its strategy. A history of
growth and profits, and of consumer confidence in your company
is not sufficient to ensure future success.
Rapid formulation and implementation of strategy requires the following:
- Understanding that something has changed, even before the signs, data, and indicators are sufficiently clear - seeing the warning
- Understanding what has changed, and equally important, understanding what has remained the same - seeing the critical differences
- Understanding what to do, what has worked before in similar contexts - finding the metaphor and seeing the pattern
- Sharing the plan of action and the understanding throughout the organization - effectively preparing the organization for coordinated action
- Finding the most effective means of implementation - avoiding lengthy marketing wars and wars of attrition, using information for coordination, to achieve rapid success
- Building the information infrastructure - having the information resource to support rapid deployment and timely adjustment of strategy