The Marine Corps Way



I'm Entitled!

I'm Entitled: Profiting from Consumers Preferences in a Resonance Economy

Co-authored with Rick Spitler, the book is a guide to HyperDifferentiation and Resonance Marketing. Learn how information availability can guide your decisions about what products and services to offer, and how to use information you already have on your current customers to gain an advantage relative to competitors and new entrants.

More details available soon...