Morris A. Cohen Faculty Profile

Morris A. Cohen

Research Areas
Service supply chain strategy & solutions; supply chain coordination; performance based incentives & contracting; servicization & product-service systems; service quality measurement; global operations strategy; benchmarking of manufacturing/logistics systems; manufacturing/marketing interfaces; procurement/supplier management.

Recent Consulting
Supply chain strategy: Sivorsky, Intel, Dupont (Lycra), Campbell Soup Company, Booz-Allen & Hamilton, Apple; Service parts logistics: Servigistics, Lockheed Martin Aeronautics, Applied Materials, IBM, General Motors, Saturn, Intel, MCA Solutions, Teradyne, U.S. Navy, Defense Logistics Agency; Logistics and distribution strategy: Gemini Consulting, Saturn, Merck & Co. Inc.; Inventory control systems: MBNA America Bank, Anderson Consulting, MCA Solutions; New product development: Campbell Soup Company; Expert witness: Motorola Class Action, Asbestos Industrial Class Action, Airline competition Class Action

Current Projects
Supply chain coordination - Development of incentives and information to support material management in supplier/buyer relationships including performance logistics with a focus on aerospace and defense industries.
Service quality assessment, warranties and product quality interactions.
Asset management policies to maximize product availability in large scale, multi-indenture service supply chains in military, aerospace, and high-tech indusctries.
Flexible maintenance sourcing for repairables.

Academic Positions Held
Wharton: 1974-present (named Matsushita/Panasonic Professor of Manufacturing and Logistics, 1991; Chairperson, Operations & Information Management Department, 1992-95; Co-Director, Fishman Davidson Center for Service and Operations Management, 1995-present; Co-Director, Center for Manufacturing and Logistics Research, 1991-95).
Visiting appointments: Massachusetts Institute of Technology; Stanford University; Shanghai Jiao Tong University, People's Republic of China

Other Positions
CEO/Founder, MCA Solutions LLC, 1999-2002; Chairman, MCA Solutions Inc. 2002-2012; Policy Analyst, Planning Branch, Treasury Board Secretariat, Government of Canada, 1971-72; Systems Analyst, Institute for the Quantitative Analysis of Social and Economic Policy, University of Toronto, 1970; Bio-Medical Engineer, Department of Bio-Medical Engineering and Biophysics, Toronto General Hospital, 1968-69

Career and Recent Professional Awards; Teaching Awards
Distinguished Fellow, Manufacturing & Service Operations Management Society, 2004; Ernst & Young - Entrepreneur of the Year (Mid-Atlantic region finalist), 2004; Institute of Industrial Engineers Best Paper Published in IIE Transactions, 1999; S.J. Hardy Award for Best Paper in Operations Management, Decision Sciences Institute, 1990; Edelman Prize for best practice in Operations Research (finalist), 1990; Lauder Institute Prize for Advances in Theory and Practice of International Management, 1989

Professional Leadership
Engineering Advisory Committee, National Science Foundation, 1999-2001; Senior Editor, Manufacturing and Service Operations Management, 1996-present; Editorial Board, Journal of Operations Management, 1989-present; Editorial Board, Supply Chain Management Review, 1995-2000

Corporate and Public Sector Leadership
Board of Directors, Vlasic Foods International, 1998-2001

Representative Publications
(with J.A. Guajardo, S. Kim and S. Netessine),
"Impact of Performance-Based Contracting on Product Reliability: An Empirical Analysis." Forthcoming, Management Science, 2012.

(with C. Terwiesch, T. Ho and J. Ren),
"Information Sharing In A Long Term Supply Chain Relationship: The Role of Customer Review Strategy." Operations Research, Volume 58, No. 1, 2010.

(with S. Kim, S. Netessine and S. Veeraraghavan),
"Contracting for Infrequent Restoration and Recovery of Mission Critical Systems." Management Science, Volume 56, No. 9, pp. 1551-1567, 2010.

(with N. Agrawal and V. Agrawal),
"Achieving Breakthrough Service Delivery Through Dynamic Asset Deployment Strategies." Interfaces, 2006.

(with S. Kim and S. Netessine),
"Performance Contracting in After-Sales Service Supply Chains." Working Paper, OPIM Department, The Wharton School, Management Science, Volume 53, No. 12, pp.1843-1858, 2007.

(with N. Agrawal and V. Agrawal),
"Delivering Customer Value Through After Sales Support of Products: The New Road to Profitability and Competitive Advantage." Harvard Business Review, 2006.