Biography

Kartik Hosanagar is an assistant professor of Information and Operations Management at the Wharton School of Business, University of Pennsylvania. Professor Hosanagar´s research interests are in Internet commerce with a special emphasis on Internet media and Internet marketing. His work focuses on how consumers choose media and products on the Internet using information filters like search engines, recommender systems and comparison shopping engines and how firms influence the process using various forms of Internet advertising. As part of this stream of work on Internet media, he also studies how firms distribute media to consumers using Content Delivery Networks, P2P and other overlay infrastructure.

His dissertation research received the William Cooper award for best thesis in Management Science (2004) and the eBusiness Research Center (eBRC) doctoral award (2002). Professor Hosanagar has received the best paper award at the Consortium on Technology Policy and Management (2002) and has been nominated for the best paper award at the Workshop on Information Technology and Systems (2002). He is a recipient of the National Talent Search scholarship from the Government of India (1992), a doctoral fellowship at Carnegie Mellon University, a University scholarship at Birla Institute of Technology and Sciences (BITS, Pilani), India and was offered the Castanga fellowship at University of California, Berkeley. Professor Hosanagar has a Bachelors degree in Electronics and a Masters in Information Systems, both from Birla Institute of Technology and Sciences (BITS, Pilani), India and an MPhil in Management Science and a PhD in Management Science and Information Systems from the Heinz School of Policy at Carnegie Mellon University.

In his spare time, Prof. Hosanagar pursues entrepreneurial interests. He is a cofounder of Yodle Inc and serves on the advisory boards of several other startups.

Biography

Recent News and Media Mentions