Biography
Kartik Hosanagar is an assistant professor of Information and Operations Management at the Wharton School of Business, University of Pennsylvania. Professor Hosanagar´s research interests are in Internet commerce with a special emphasis on Internet media and Internet marketing. His work focuses on how consumers choose media and products on the Internet using information filters like search engines, recommender systems and comparison shopping engines and how firms influence the process using various forms of Internet advertising. As part of this stream of work on Internet media, he also studies how firms distribute media to consumers using Content Delivery Networks, P2P and other overlay infrastructure.
His dissertation research received the William Cooper award for best thesis in Management Science (2004) and the eBusiness Research Center (eBRC) doctoral award (2002). Professor Hosanagar has received the best paper award at the Consortium on Technology Policy and Management (2002) and has been nominated for the best paper award at the Workshop on Information Technology and Systems (2002). He is a recipient of the National Talent Search scholarship from the Government of India (1992), a doctoral fellowship at Carnegie Mellon University, a University scholarship at Birla Institute of Technology and Sciences (BITS, Pilani), India and was offered the Castanga fellowship at University of California, Berkeley. Professor Hosanagar has a Bachelors degree in Electronics and a Masters in Information Systems, both from Birla Institute of Technology and Sciences (BITS, Pilani), India and an MPhil in Management Science and a PhD in Management Science and Information Systems from the Heinz School of Policy at Carnegie Mellon University.
In his spare time, Prof. Hosanagar pursues entrepreneurial interests. He is a cofounder of Yodle Inc and serves on the advisory boards of several other startups.
Recent News and Media Mentions
- Advertisers search for their voices on YouTube (Knowledge@Wharton)
- Wharton study finds iLike users acquire more music (Yahoo!, Billboard)
- eBay bids for durability (USA Today)
- Experts Vs Amateurs: The future of media (Knowledge@Wharton)
- Founders as CEOs of Technology Companies (Alibaba, China)
- A takeover of Yahoo!: Microsoft's risks (Le Monde, France)
- Challenges for eBay's new CEO (Forbes)
- Marketing Presidential candidates on the web (Financial Times, K@W)
- Google: In Search for Itself (Knowledge@Wharton)
- Software's Future: Melding the Web and the desktop (Knowledge@Wharton)
- Reinforcing the Blockbuster Nature of Media (Knowledge@Wharton)
- NSF funds $1.2M for Prof Hosanagar's project on economics of next-generation Internet (with co-PIs Roch Guerin, Zhi-Li Zhang and Andrew Odlyzko)
- Monster.com's Middle Age (Knowledge@Wharton)
- Some Free Advice to Yahoo CEO (Knowledge@Wharton)
- 'Walled Garden' Versus 'Open Plain' Strategies (Knowledge@Wharton)
- Media Moves: Will the New Online Advertising Models Click? (Knowledge@Wharton)
- Wireless Broadband Utopia: Are We There Yet? (Knowledge@Wharton)
- Clicks are great but calls are better: An article on Yodle Inc (formerly Natpal Inc), a firm Prof Hosanagar cofounded (Forbes)
- Software Business Models of the Future (Knowledge@Wharton)
- Google Still Searching for Ways to Master Media (CIO Magazine)
- Yodle Inc (formerly Natpal Inc), a firm Prof Hosanagar cofounded, closed its series A round of financing with Bessemer Venture Partners (BVP)
- Prof Hosanagar is co-chairing the 2007 workshop on sponsored search to be held in Banff, Canada
- The Succession Question: When´s the Right Time to Go (CIO Magazine)
- Can India Conquer World with IT only? (Economic Times)
- BITS Pilani Announces 30 Under 30 Part 1 Part 2 (BITS Alumni Association)
- An Arduous Path to Green Cards (Philadelphia Inquirer)

