Research
My research interests are interdisciplinary, skating the boundary between Information Systems, Marketing and Operations. I primarily focus on Internet commerce, studying how consumers choose products and media on the Internet using information filters like search engines and recommenders ("Internet marketing") and how firms in turn distribute media to the consumers over the Internet ("online media delivery ").
Domain: Internet media; Internet marketing; search engines; recommender systems; social networks; comparison shopping engines; sponsored search, P2P networks, Content Delivery Networks (CDNs);
Themes: User preference modeling for technology/service design; incentive modeling to predict market outcomes; impact of technologies on consumer choices;
Publications
Papers in Journals
- Montgomery, A., K. Hosanagar, R. Krishnan, K. Clay. 2004. Designing a Better Shopbot. Management Science, Vol. 50, No. 2, pp. 189-206.
- Hosanagar, K., J. Chuang, R. Krishnan, V. Choudhary. 2005. Pricing and Resource Allocation in Caching Services with Multiple Levels of QoS. Management Science, Vol. 51, No. 12, pp. 1844-1859.
- Hosanagar, K., J. Chuang, R. Krishnan and M. Smith. 2008. Service Adoption and Pricing of
Content Delivery Network (CDN) Services. Management Science, Vol. 54, No. 09, pp. 1579-1593. - Hartmann, W., P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar and C.
Tucker. 2008. Modeling Social Interactions: Identification, Empirical Methods and Policy
Implications. Marketing Letters, Vol. 19, pp. 287-304. - Fleder, D. and K. Hosanagar. 2009. Blockbuster culture’s next rise or fall: The impact of
recommender’s on sales diversity. Management Science, Vol. 55, No. 5, pp. 697-712.- Recent debate and discussion on this paper from academics and practitioners at http://www.readwriteweb.com/archives/recommendation_longtail.php
http://presnick.livejournal.com/17768.html and
http://glinden.blogspot.com/2007/10/recommender-systems-and-diversity.html
- Recent debate and discussion on this paper from academics and practitioners at http://www.readwriteweb.com/archives/recommendation_longtail.php
- Hosanagar, K., P. Han, and Y. Tan. 2007. Diffusion Models for Peer-to-Peer (P2P) Media Distribution : On the Impact of Decentralized, Constrained Supply. Information Systems Research, Vol. 21, No. 2, pp. 271-
287. - R. Guerin and K. Hosanagar. 2010. Fostering IPv6 Migration Through Network Quality Differentials. ACM
SIGCOMM Computer Communication Review, Vol. 40, No. 3, July 2010, pp. 17-25. - Hosanagar, K. 2010. User-centric Design of Distributed Information Retrieval Systems. Information Systems Research, Forthcoming.
- Sen, S., Y. Jin, R. Guerin, and K. Hosanagar. 2010. Modeling the Dynamics of Network Technology
Adoption and the Role of Converters. ACM Transactions on Networking, Vol. 18, No. 6, pp. 1829-1840.. - Hosanagar, K., and Y. Tan. 2006. Optimal Duplication in Cooperative Web Caching. Information Systems Research, Forthcoming.
- Agarwal, A., K. Hosanagar, and M. Smith. 2011. Location, Location and Location: An Analysis of
Profitability of Position in Online Advertising Markets. Journal of Marketing Research. Forthcoming.
Working Papers (and Papers under Review)
- Hosanagar, K., P. Han, and Y. Tan. 2010. Optimal Dynamic Referrals in Peer-to-Peer Media
Distribution. - Hosanagar, K and V. Abhishek. 2010. Optimal Bidding in Internet Slot Auctions.
- Abhishek, V., K. Hosanagar and P. Fader. 2010. On the Aggregation Bias in Sponsored Search Advertising.
- Fleder, D., K. Hosanagar and A. Buja. 2010. Recommender Systems and their Effects on Consumers: The
Fragmentation Debate. - Bakshi, N., K. Hosanagar and C. Van den Bulte. 2010. New Product Diffusion with Two Interacting
Segments or Products. - Hosanagar, K., R. Krishnan, L. Ma. 2008. Recommended for You: The Impact Of Profit Incentives On The Relevance of Online Recommendations.
- Fleder, D. and K. Hosanagar. 2007. A Missing Data Paradox for Collaborative Filtering Recommender Systems.
Book Chapters
- Hosanagar, K. 2008. Pricing CDN Services. In Content Delivery Networks: Principles and Paradigms, R. Buyya, A. K. Pathan, A. Vakali (Eds), Springer, Forthcoming.