Kartik Hosanagar
Operations and Information Management


My research interests are focused on the digital economy--e-commerce, online marketing and digital media--with an emphasis on entrepreneurial models within these domains. Two specific themes were much of my work has focused are Marketing Technologies (MarTech) and Cloud Computing infrastructure (IaaS/PaaS/SaaS).

Keywords: Internet. entrepreneurship, analytics, e-commerce; online marketing; digital media, social media, marketing technologies.


Papers in Journals

  1. Montgomery, A., K. Hosanagar, R. Krishnan, and K. Clay. 2004. Designing a Better Shopbot. Management Science, Vol. 50, No. 2, pp. 189-206.
  2. Hosanagar, K., J. Chuang, R. Krishnan, and V. Choudhary. 2005. Pricing and Resource Allocation in Caching Services with Multiple Levels of QoS. Management Science, Vol. 51, No. 12, pp. 1844-1859.
  3. Hosanagar, K., J. Chuang, R. Krishnan, and M. Smith. 2008. Service Adoption and Pricing of Content Delivery Network (CDN) Services. Management Science, Vol. 54, No. 9, pp. 1579-1593.
  4. Hartmann, W., P. Manchanda, H. Nair, M. Bothner, P. Dodds, D. Godes, K. Hosanagar, and C. Tucker. 2008. Modeling Social Interactions: Identification, Empirical Methods and Policy Implications. Marketing Letters, Vol. 19, No. 3, pp. 287-304.
  5. Fleder, D. and K. Hosanagar. 2009. Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity. Management Science, Vol. 55, No. 5, pp. 697-712.
  6. Hosanagar, K., P. Han, and Y. Tan. 2010. Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply. Information Systems Research, Vol. 21, No. 2, pp. 271- 287.
  7. Guerin, R. and K. Hosanagar. 2010. Fostering IPv6 Migration Through Network Quality Differentials. ACM SIGCOMM Computer Communication Review, Vol. 40, No. 3, pp. 17-25.
  8. Sen, S., Y. Jin, R. Guerin, and K. Hosanagar. 2010. Modeling the Dynamics of Network Technology Adoption and the Role of Converters. ACM Transactions on Networking, Vol. 18, No. 6, pp. 1829-1840.
  9. Hosanagar, K. 2011. User-Centric Operational Decision-Making in Distributed Information Retrieval Systems. Information Systems Research, Vol. 22, No. 4, pp. 739-755.
  10. Agarwal, A., K. Hosanagar, and M. Smith. 2011. Location, Location and Location: An Analysis of Profitability of Position in Online Advertising Markets. Journal of Marketing Research, Vol. 48, No. 6, pp. 1057-1073.
  11. Hosanagar, K. and Y. Tan. 2012. Cooperative Cashing? An Economic Analysis of Document Duplication in Cooperative Cashing. Information Systems Research, Vol. 23, No. 2, pp. 356-357.
  12. Lambrecht, A., K. Seim, N. J. Vilcassim, A. Cheema, Y. Chen, G. Crawford, K. Hosanagar, R. Iyengar, O. Koenigsberg, R. Lee, E. Miravete, and O. Sahin. 2012. Price Discrimination in Service Industries. Marketing Letters, Vol. 23, No. 2 pp. 423-438.
  13. Abhishek, V. and K. Hosanagar. 2013. Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions. Operations Research, Vol. 61, No. 4, August 2013, pp. 855-873.
  14. Hosanagar, K., D. Fleder, D. Lee and A. Buja. 2014. Will the Global Village Fracture into Tribes? Recommender Systems and their Effects on Consumer Fragmentation. Management Science, Vol. 60, No. 4, April 2014, pp. 805-823.
  15. Abhishek, V., K. Hosanagar and P. Fader. 2015. Aggregation Bias in Sponsored Search Data: The Curse and the Cure. Forthcoming in Marketing Science, Vol. 34, No. 1, pp. 59-77.
  16. Lee, Y.J., K. Hosanagar and Y. Tan. 2015. Do I Follow My Friends or the Crowds? Examining Informational Cascades in Online Movie Reviews. Forthcoming in Management Science.
  17. Agarwal, A., K. Hosanagar, and M. D. Smith. 2015. Do Organic Results Help or Hurt Sponsored Search Performance? Forthcoming in Information Systems Research.

Working Papers (and Papers under Review)

  1. Lee, D., K. Hosanagar, and H. Nair. 2015. The Effect of Social Media Marketing Content on Consumer Engagement
  2. Lee, D. and K. Hosanagar. 2015. People Who Like This Study Also Liked: The Impact of Recommenders on Sales Volume and Diversity.
  3. Abhishek, V., P. Fader, and K. Hosanagar. 2015. The Long Road to Online Conversion: A Model of Multi-Channel Attribution.
  4. Li, X, Sen, S., R. Guerin, and K. Hosanagar. 2015. Shared Versus Separate Networks - The Impact of Reprovisioning.
  5. Markopoulos, P. and K. Hosanagar. 2015. A Model of Product Design and Information Disclosure Investments.
  6. Hosanagar, K., P. Han, and Y. Tan. 2015. Dynamic Referrals in Peer-to-Peer Media Distribution.
  7. Bakshi, N., K. Hosanagar, and C. Van den Bulte. 2010. New Product Diffusion with Two Interacting Segments or Products.

Book Chapters and Other publications

  1. Hosanagar, K. 2008. Pricing CDN Services. In Content Delivery Networks: Principles and Paradigms, R. Buyya, A. K. Pathan, and A. Vakali (eds.), Springer.
  2. Sen, S., R. Guerin, and K. Hosanagar. 2011. Functionality-Rich Versus Minimalist Platforms: A Two-Sided Market Analysis. ACM SIGCOMM Computer Communication Review, Vol. 41, No. 5, pp. 36-43.

For conference papers and other publications, please see CV by clicking here