Welcome to Karl Ulrich's personal website, an independently managed site at the Wharton School of the University of Pennsylvania.
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Karl T. Ulrich is the Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania. He also holds an appointment as Professor of Mechanical Engineering. His research is focused on innovation, entrepreneurship, and product development. He is the co-author of Product Design and Development (4th Edition, McGraw-Hill, 2008), a textbook used by a quarter of a million students worldwide. His most recent book is Innovation Tournaments (Harvard Business Press, 2009). He is the winner of many teaching awards, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award at The Wharton School. At Penn, he co-founded the Weiss Tech House and the Integrated Product Design Program, two institutions fostering innovation in the university community. In addition to his academic work, Professor Ulrich has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods. As a result of this work, he holds more than 20 patents. Professor Ulrich is a founder of Terrapass Inc. and Xootr LLC and he currently serves on the boards of several technology-based companies. Professor Ulrich holds bachelors, masters, and doctoral degrees in mechanical engineering from MIT. He is married to Nancy Bentley and they live with their two sons in a nineteenth-century stone church in Narberth, Pennsylvania.


Photo: Jeff Fusco, Philadelphia Weekly (article on Terrapass project)

Cool stuff I'm involved with for fun... (former student names listed in parentheses)

Nexride nose-less bike seat (also called no-nose bicycle saddle) New bike seat for comfort, safety, and performance.

Lingzini Power tool for domain naming and for branding products, services, and organizations. Grew out of 2009 San Francisco web workshop.

DocASAP, (Puneet Maheshwari) same-day appointments for health-care providers.

Gordian Capital, (Robert Befidi) search fund operating on tournament principles.

OfficeDrop, (Prasad Thammineni) go paperless with Pixily's document digitization and search service.

ScoopFree, (Alan Cook) leave your litter box alone for 30 days...talk about benefit propositions.

TerraPass, (Tom Arnold and Adam Stein) clean up your car's emissions for $50/year.