My Book Project Design: Creation of Artifacts in Society.

The Biking and Environment Paper:

"The Environmental Paradox of Bicycling," Working Paper, The Wharton School, Department of Operations and Information Management, July 2006. Download/view PDF. Notes: Please read the paper, including the discussion, before sending hate mail :). Many of the issues readers have raised are addressed on Adam Stein's outstanding blog. New York Times blurb.     illustration: Alex Eben Meyer

Newish Publications:

"Variety," Chapter from K.T. Ulrich, Design: Creation of Artifacts in Society, forthcoming, 2007. Download/view PDF.

"Aesthetics in Design," Chapter from K.T. Ulrich, Design: Creation of Artifacts in Society, forthcoming, 2007. Download/view PDF.

"Exploration," Chapter from K.T. Ulrich, Design: Creation of Artifacts in Society, forthcoming, 2007. Download/view PDF.

"The Roles of Users, Experts, and Institutions in Design," Chapter for Kluwer Handbook on New Product Development, forthcoming and to appear in K.T. Ulrich, Design: Creation of Artifacts in Society, forthcoming, 2007. Download/view PDF.

"Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry," working paper (with K. Girotra and C. Terwiesch), Department of Operations and Information Management, The Wharton School, Revision of August 2006. Download/view PDF.

"User Design of Customized Products," to appear in Marketing Science (with Taylor Randall and Christian Terwiesch), December 2004. Download/view PDF.

"Estimating the Technology Frontier for Personal Electric Vehicles," Transportation Research C, 13: 448-462, 2005. Download/View PDF.

Frequently Requested Publications

"The Role of Product Architecture in the Manufacturing Firm," Research Policy, 1995. Download/View PDF version.

"Product Development Decisions: A Review of the Literature," Management Science, January 2001. Download/View PDF version.

"Beyond Make-Buy: Internalization and Integration of Design and Production," Working Paper, The Wharton School, Department of Operations and Information Managment, October 1998, January 2004 (with David Ellison). Download/View PDF version.

"Holistic Customer Requirements and the Design-Select Decision," Management Science (with David Ellison).Download/View PDF version. View abstract.

"Managing Product Variety: A Study of the Bicycle Industry," Managing Product Variety,Teck Ho and Chris Tang (editors) Kluwer, 1998, (with Taylor Randall, Marshall Fisher, David Reibstein).Download/View PDF version. View abstract.

"Brand Equity and Vertical Product Line Extent," Marketing Science, (with Taylor Randall and David Reibstein).Download/View PDF version. View abstract.

"Planning Product Platforms," (with David Robertson). Sloan Management Review, Summer 1998. Download/View PDF version. View abstract.

"Component Sharing in the Management of Product Variety," Management Science. (with Kamalini Ramdas and Marshall Fisher). Download/View PDF version. View abstract.

"Assessing the Importance of Design through Product Archaeology," Management Science, Vol. 44, No. 3, March 1998, (with S. Pearson). View abstract.

Product Design and Development, Third Edition, McGraw-Hill, New York, 2004, (with Steven Eppinger). (This book may be purchased from Amazon.com. Faculty members requesting examination copies should call 800-338-2987.)