My Book Project Design: Creation of Artifacts in Society.

The Biking and Environment Paper:

"The Environmental Paradox of Bicycling," Working Paper, The Wharton School, Department of Operations and Information Management, July 2006. Download/view PDF. Notes: Please read the paper, including the discussion, before sending hate mail :). Many of the issues readers have raised are addressed on Adam Stein's outstanding blog. New York Times blurb.     illustration: Alex Eben Meyer

Newish Publications:

"Variety," Chapter from K.T. Ulrich, Design: Creation of Artifacts in Society, forthcoming, 2007. Download/view PDF.

"Aesthetics in Design," Chapter from K.T. Ulrich, Design: Creation of Artifacts in Society, forthcoming, 2007. Download/view PDF.

"Exploration," Chapter from K.T. Ulrich, Design: Creation of Artifacts in Society, forthcoming, 2007. Download/view PDF.

"The Roles of Users, Experts, and Institutions in Design," Chapter for Kluwer Handbook on New Product Development, forthcoming and to appear in K.T. Ulrich, Design: Creation of Artifacts in Society, forthcoming, 2007. Download/view PDF.

"Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry," working paper (with K. Girotra and C. Terwiesch), Department of Operations and Information Management, The Wharton School, Revision of August 2006. Download/view PDF.

"User Design of Customized Products," to appear in Marketing Science (with Taylor Randall and Christian Terwiesch), December 2004. Download/view PDF.

"Estimating the Technology Frontier for Personal Electric Vehicles," Transportation Research C, 13: 448-462, 2005. Download/View PDF.

Frequently Requested Publications

"The Role of Product Architecture in the Manufacturing Firm," Research Policy, 1995. Download/View PDF version.

"Product Development Decisions: A Review of the Literature," Management Science, January 2001. Download/View PDF version.

"Beyond Make-Buy: Internalization and Integration of Design and Production," Working Paper, The Wharton School, Department of Operations and Information Managment, October 1998, January 2004 (with David Ellison). Download/View PDF version.

"Holistic Customer Requirements and the Design-Select Decision," Management Science (with David Ellison).Download/View PDF version. View abstract.

"Managing Product Variety: A Study of the Bicycle Industry," Managing Product Variety,Teck Ho and Chris Tang (editors) Kluwer, 1998, (with Taylor Randall, Marshall Fisher, David Reibstein).Download/View PDF version. View abstract.

"Brand Equity and Vertical Product Line Extent," Marketing Science, (with Taylor Randall and David Reibstein).Download/View PDF version. View abstract.

"Planning Product Platforms," (with David Robertson). Sloan Management Review, Summer 1998. Download/View PDF version. View abstract.

"Component Sharing in the Management of Product Variety," Management Science. (with Kamalini Ramdas and Marshall Fisher). Download/View PDF version. View abstract.

"Assessing the Importance of Design through Product Archaeology," Management Science, Vol. 44, No. 3, March 1998, (with S. Pearson). Download/View PDF version. View abstract.

Product Design and Development, Fourth Edition, McGraw-Hill, New York, 2008, (with Steven Eppinger). (This book may be purchased from Amazon.com. Faculty members requesting examination copies should call 800-338-2987.)